Imagine walking into town and getting sneered at like a washed-up mercenary. You don’t carry a legendary sword. You don’t ride a dragon. You don’t cast flashy spells. You’re just another nobody—another blade-for-hire in a world obsessed with glory and grandeur.
But you? You get the job done.
That’s Goblin Slayer. The guy doesn’t give a damn about prestige. He doesn’t care about climbing the adventurer ranks or basking in the adoration of nobles. He has one goal: slay goblins. And he’s damn good at it.
Freelancing, believe it or not, is a lot like Goblin Slayer’s grim and gritty world. If you’re out here swinging blindly, trying to be everything to everyone, you’ll end up broke, exhausted, and forgotten. But if you know your lane, optimize your craft, and master your niche, you’ll carve out a name for yourself—just like our favorite goblin-killing lunatic.
Let’s break it down.
1. Optimize or Die
Goblin Slayer doesn’t waltz into battle with an oversized broadsword like some overcompensating amateur. He wields a short sword. Why? Because goblins are small. They hide in tight caves where swinging a massive weapon is suicidal. His gear isn’t flashy, but it’s brutally effective.
Freelancing is no different. Your portfolio, social media, and personal branding should scream efficiency and expertise. If a client lands on your page and can’t immediately tell what problem you solve, you’re already dead in the water. Sharpen your positioning. Make sure your offer is clear. Most importantly, stop trying to be everything for everyone.
2. Pick Your Niche (Before the World Picks It for You)
Most newbie freelancers charge into the battlefield without a niche. They take any gig that pays. Sound familiar? We’ve all been there—grabbing whatever scraps we can to survive. And that’s fine… at first. But the best freelancers, like Goblin Slayer, pick a lane and own it.
Goblin Slayer doesn’t waste time hunting dragons, demons, or liches. He sticks to what he knows—goblins. And because of that, he’s the best in the business. You need to do the same. Experiment early on, sure, but once you find what clicks—double down. That’s how you build expertise. That’s how you start getting referred, recommended, and respected.
3. Perfect Your Skills Until the Bards Sing Your Name
Goblin Slayer doesn’t just kill goblins. He knows them. Their psychology. Their ambush tactics. Their weaknesses. He’s a scholar of goblin murder, and that’s why he’s the go-to guy when villages get raided.
In freelancing, your work should be so damn good that clients talk about you when you’re not in the room. If you’re a copywriter, write killer copy. If you’re a designer, create visuals that slap. If you’re a video editor, make content so smooth that people don’t even realize they’re being sold to.
Master your craft. The better you get, the less you’ll have to chase clients. They’ll come looking for you.
4. Stay Calm When the Goblins Swarm
A hundred goblins. A dark cave. No backup. Most adventurers would panic. Not our guy. He keeps his head down, assesses the situation, and executes.
Freelancing is a pressure cooker. Clients will send urgent requests at 2 AM. Projects will spiral into chaos. Scope creep will threaten to drown you. Stay calm. Solve problems. Deliver.
The best freelancers aren’t just skilled; they’re unshakable. Clients don’t just hire us for what we do—they hire us for how we handle the fire.
5. Offer a Helping Hand (Even When You’re Knee-Deep in Goblins)
Goblin Slayer may be obsessed with goblins, but he doesn’t turn his back on those in need. He saves his team. He rescues villagers. He fights when no one else will.
As a freelancer, you need to be of service. Not just to clients, but to your peers, your audience, your industry. Share insights. Offer guidance. Help others level up.
Freelancing isn’t just about making money—it’s about building relationships. And trust me, the people you help today will remember you tomorrow.
Final Thoughts
Goblin Slayer isn’t flashy. He isn’t famous. But he’s relentless, precise, and undeniably effective.
Freelancing isn’t about clout. It’s about results. Forget chasing every trend. Forget trying to impress everyone. Focus on what you do best, optimize your strategy, and become a damn specialist.
Because in the end, the ones who succeed? They’re not the ones swinging the biggest swords. They’re the ones who know exactly where to strike.
Juan Sinag Cano 
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